Most people know that beer is a popular drink, but not everyone knows how to increase beer sales. In order to increase beer sales, it’s important to understand what makes people want to buy this alcoholic beverage. There are many factors that come into play, such as taste, price and marketing. But one of the most important aspects of selling more beer is understanding who your target market is.
Once you know your target market, you can begin to craft a marketing strategy that appeals specifically to them. You can also adjust your prices and product offerings accordingly. And don’t forget about taste! Make sure your beers are flavorful and appealing to as many people as possible. If you follow these tips, you’ll be well on your way to increasing beer sales in no time.
If you want to learn more about how to increase beer sales, read our 20 tips here.
How to increase beer sales?
- Have a Bar in the Waiting Area
- Reduce Clients’ Waiting Time
- Provide comprehensive information on every beverage choice
- Encourage salespeople to make uninvited suggestions
- Spruce up the names of your drinks
- Beverages are available beyond beer and cocktails
- Present Your Drinks in Stylish Beer Fridges
- Put an End to the “Surprise Me!
- Promotion of drink sales
- Make it a pleasant place to be
- Outdoor seating
- Shop local brews and liquors
- Promote your drink on social media
- Keep an eye on the seasonal specials
- Increase the visibility of your business for tourists
- Tastings are available for hesitant customers
- Increase available area
- Get rid of all the waste
- Invite Social Media Bloggers or Influencers
- Reduce Alcohol Purchasing Costs

Understand Your Customers & Focus Market
According to recent research, young people drink more than older individuals. In addition, males consume significantly more alcohol than females.
Knowing who you’re attracting and servicing in your restaurant may help you build a plan to boost drink sales. Understanding your consumers’ habits enables you to educate your staff on the best ways to sell more beverages.
Understand The Environment In Which You Operate
It’s crucial to know who your competition is. You’re not competing with every company that sells alcoholic beverages. You’re competing against companies in your region that are attempting to appeal to the same demographic.
You should be aware of what’s going on in your region so you can offer something distinctive. Your competitive edge will help you stand out in a crowded market area.

Tips for Selling More Beverages
#1. Have a Bar in the Waiting Area
Have a bar in the waiting area if possible. This can completely transform your guest’s experience; having a drink to start the night off makes the wait more enjoyable.
This is especially beneficial during busier periods when the abandonment rate of guests is the highest owing to customers becoming weary after hearing the anticipated wait time.
You’ve got yourself a win-win if there’s a bar in the waiting area where employees recommend that customers make themselves a drink while they wait.
#2. Reduce Clients’ Waiting Time
Have you ever been hesitant to order due to congested bars, long queues, or busy servers? You’re an experienced owner; you know this is the most common reason for beverage sales. Don’t let your company be killed by this!
More personnel should be deployed at the busiest times. Although this may appear to be more expensive upfront, superior service may result in greater sales, pleased clients, and repeat visits.
Customers may now pour their drinks. Self-pour walls, for example, can greatly improve the customer experience. Aside from reducing wait time for beverages, it will also add a distinctive aspect to your restaurant and attract more foot traffic. Customers may also sample (paid for by the ounce) drinks on self-serve walls, which leads to greater consumption rates.
Due to the popularity of craft beer, the beverage wall is very popular. Craft beer enthusiasts enjoy the ability to sample a variety of brews before committing to a full glass of anything.
#3. Provide comprehensive information on every beverage choice
When a customer looks at a drink menu or draft list and all they see is the drink’s title, it might be aggravating. Educate your clients about the beverages you have on offer. Today’s customers demand transparency from enterprises.
Untappd is a website that allows restaurants and bars to be more transparent in the craft beer industry. Untappd is an app that lets people rate particular beers they’ve tried and leave personal comments and evaluations for each brew.
The ability to use this massive consumer data to boost sales is a fantastic marketing strategy.
#4. Encourage salespeople to make uninvited suggestions
In an era of decision-making, too many people, surprisingly enough, are unwilling to make decisions.
Making judgments makes people uncomfortable, especially when there are a lot of alternatives to choose from. Consumers find making decisions much easier if they have something specific to consider.
Suggestive Selling For Drinks
- The servers’ impact: If a customer peruses the drink menu, your servers should be able to tell. If they do, have the server stroll over and suggest popular beverages, brews, or their favourites to assist the consumer in narrowing down their search.
- Add a section beneath each of your meals to guide the customer in the right direction. Drink pairings: Underneath each of your food items, add a subsection to direct them in the correct path.
- Suggest a refill: Teach your staff to suggest a refill after the customer finishes their drink, making sure to refer to the drink that was requested previously rather than simply “another beverage.” This will impress customers, and they’ll be far more inclined to say yes.
- By default, have your team offer premium liquors: “Great choice! I’d recommend [premium liquor brand]. Does that sound good to you? “Train your staff members to say, “Excellent choice! I’d suggest the [premium liquor brand].”
#5. Spruce up the names of your drinks!
People enjoy things that they can connect with. Invest some time learning about your target market’s favourite TV shows and films, then create a few beverages based on the major characters.
Customers’ pleasant faces may help spread good word of mouth. People also enjoy sharing things like this on social media, which exposes your company to additional free marketing. To encourage people to talk, laugh, and share about your beverages, be creative with their names.
#6. Beverages are available beyond beer and cocktails
We’re not talking about presenting a random, strange brew to 1 in 100 people. We’re talking about things like kombucha, matcha lattes, or cold brew here.
These drinks will not only not lose money, but they may even make a profit! There are millions of people who do not drink regularly. Offering distinct beverage alternatives can improve the average order value of these customers’ meals.
We love the tastes of Kool-Aid and root beer, but if you want to make it more pleasurable and increase sales, we recommend transforming these mixers and drinks into popular mixed beverages!
#7. Present Your Drinks in Stylish Beer Fridges
Adding a drinks fridge to your business will not only help keep drinks cold and fresh but will also add a touch of style to your establishment. Not only will this make your drinks more visually appealing to customers, but it will also help attract attention and create a focal point in your restaurant.
Choose a drinks fridge that is the right size for your space and that fits with the style of your restaurant. There are a variety of drinks fridges available on the market, so take your time to find the perfect one for you.
Once you have chosen a drinks fridge, make sure to stock it with a variety of drinks. This will help attract customers and increase sales. Be sure to stock popular drinks as well as local favourites.
Adding a drinks fridge to your business is a great way to increase sales and attract attention. Follow these tips to choose the perfect drinks fridge for your space and make the most of this addition to your restaurant.
Types of Bar Fridges
- Upright Drinks Fridges
- Back Bar Fridges
Types of Drinks Fridges
- Beer Fridges
- Wine Fridges
Upright Drinks Fridges
Upright drinks fridges are perfect for businesses that want to display their drinks in a visually appealing way. These fridges are typically narrower than other types of drinks fridges, making them a great choice for businesses with limited space.
Upright drinks fridges are available in a variety of sizes, so be sure to choose one that is the right size for your business. These fridges come in a variety of styles, so you can choose one that matches the style of your restaurant.
Upright drinks fridges are a great way to display your drinks in a visually appealing way. They are also available in a variety of sizes and styles, so you can choose one that matches the style of your restaurant.
Back Bar Fridges
Back bar fridges are perfect for businesses that want to store drinks behind the bar. These fridges are typically wider than other types of drinks fridges, making them a great choice for businesses with a lot of space.
Back bar fridges are available in a variety of sizes, so be sure to choose one that is the right size for your business. These fridges come in a variety of styles, so you can choose one that matches the style of your restaurant.
Back bar fridges are a great way to store drinks behind the bar. They are also available in a variety of sizes and styles, so you can choose one that matches the style of your restaurant.
Beer Fridges
Beer fridges are perfect for businesses that want to store and dispense beer. These fridges are typically larger than other types of drinks fridges, making them a great choice for businesses with a lot of space.
The beer fridge is available in a variety of sizes, so be sure to choose one that is the right size for your business. These fridges come in a variety of styles, so you can choose one that matches the style of your restaurant.
Beer fridges are a great way to store and dispense beer. They are also available in a variety of sizes and styles, so you can choose one that matches the style of your restaurant.
Wine Fridges
Wine fridges are perfect for businesses that want to store and dispense the wine. These fridges are typically smaller than other types of drinks fridges, making them a great choice for businesses with limited space.
Wine fridges are available in a variety of sizes, so be sure to choose one that is the right size for your business. These fridges come in a variety of styles, so you can choose one that matches the style of your restaurant.
Wine fridges are a great way to store and dispense the wine. They are also available in a variety of sizes and styles, so you can choose one that matches the style of your restaurant.

#8. Put an End to the “Surprise Me!” Inefficiency
We’ve all had the experience of going to a bar or restaurant and seeing a friend, spouse, significant other, etc. who orders the same drink you ordered (or something close). When asked what drink they’d want, they’ll say, “Surprise me!” This results in wasted time for both the bartender and server as well as time spent coming up with a new cocktail. Not to mention that clients sometimes don’t like what they get!
Stay ahead of the game. Add a drink to the menu called “Surprise.” Have it switch on a weekly or monthly basis depending on current seasonal tastes and ingredients.
You’ll find that you have a lot of competition when it comes to creating stunning cocktails at home. Your greatest weapon is to get creative and create something completely new! You’ll notice that there are many cocktail recipes available, but how do you know which ones will work for your market? To be honest, the majority of them won’t because they’re too complicated or involve ingredients that aren’t readily accessible in most areas. Even better, you may use this as an opportunity to test out innovative cocktail recipes to see whether they’re viable among your target demographic!
#9. Promotion of drink sales
Yes, Happy Hours can drive higher drink sales.
If your establishment is located in a busy commercial area where people tend to go after work, becomes the go-to spot. Offer an experience and ambience that consumers want to experience. Offer prices that entice even those “ah- I would, but I’m broke” friends.
If all the bars around you close relatively early, make your place known as the spot that stays open late and offers late-night promotions to bring in additional profits!
Upgrade your Happy Hour. Tweak your Happy Hour into a Happy Week/Month. You can even ask your customers to bring in friends & give them a discount depending on the amount of business they bring in.

#10. Make it a pleasant place to be
Attracting your visitors to remain at your restaurant even after they’ve finished eating is another approach to enhance sales. Create a warm and soothing environment where guests don’t feel compelled to leave as soon as they finish their meals.
If you have the space, consider creating a lounge with lower light and comfy armchairs around the bar area to entice people to congregate and socialize.
You want to make certain that your customers feel at ease and that the ambience of your bar or restaurant encourages them to move from eating to drinking. This can also benefit from suggestions from your staff!
#11. Outdoor seating can add a touch of warmth and comfort to any space
When feasible, guests want to sit outside. This is particularly true during the summer months.
Large gatherings and various consumer groups, such as dog owners or smokers, should be able to sit comfortably. Outdoor seating areas may also add to the ambience of your party. This will encourage your guests to socialize and spend more time at your facility, resulting in greater revenue!
#12. Shop local brews and liquors
If you’ve been paying attention, you already know that people are increasingly interested in local products (food, drinks, and so on).
Local beverages and liquors are a must-have. Appeal to the local market by having your employees suggest them to visitors.

#13. Promote your drink on social media
If you have a business that serves alcoholic beverages, you’ll want to consider platforms such as Instagram and Snapchat. Start sharing unique new cocktails on these platforms. On Facebook, post your drink menu so that users always have the most up-to-date information.
Make it more interesting and visually attractive, to boot. Play around with videos in slow or fast motion, gifs, stories, and so on to make things more interesting. Create specific hashtags for your consumers to use when searching for you online.
#14. Keep an eye on the seasonal specials
Customers are also drawn to beverage menus that emphasize seasonal ingredients because they seem “fresh.” In the summer, classic cocktails like gin and tonics are popular, while in the fall and winter, spiced drinks like mulled cider or cinnamon wine are more common. These beverages’ transient nature encourages customers to “try it before it’s gone.”
#15. Increase the visibility of your business for tourists
Ensure that guests can simply locate you as one of the top results on sites like TripAdvisor and Yelp. Many tourists today rely solely on online reviews when looking for a place to eat or drink, especially while visiting a new city.
Connect with local hotels and AirBnB. Give them your printed menu and special offers to share with their visitors. You may even distribute discount cards for guests to use in the restaurant.
#16. Tastings are available for hesitant customers
It’s better to have the consumer buy something they enjoy rather than having them drink something they don’t like, or worse, not purchasing anything because they can’t commit. Who knows – if they love it enough, they might order another!
This is where self-pour technology, which uses a pressurized vessel to empty the keg, comes in handy and makes a huge difference. Self-pour can reduce keg waste by as little as 1 per cent compared to an average bar with 23% waste when compared to a standard bar with 23% waste.

#17. Increase available area (to accommodate more clients)
More seats and space allow for more people to fit in, which means more drinks may be ordered and consumed. Own your business area restrictions, adding extra space or additional seats is not always feasible, but there are a few things you can do to make the most of your existing environment.
- Furniture – If your armchairs are taking up too much room on one side and aren’t readily available, you might want to replace some of them with more comfortable sofas or benches where more people can fit.
- The bottom line is that the rectangular bar space is, without a doubt, one of the most popular areas for bars to create. There are so many different ways you can go about designing your contemporary cocktail bar in our guide!
#18. Get rid of all the waste
Make your employees responsible!
Traditional bars deal with a beverage waste of 20-25% owing to spills, free samples, and theft. In other words, you’re paying for every fourth keg of beer without getting anything in return.
There are a variety of reasons why alcohol waste occurs in bars and restaurants, from bartenders giving a little more to their buddies and earning bigger tips to bartenders being unwilling to wait for the beer head to decrease.
#19. Invite Social Media Bloggers or Influencers
Find out who your target market’s most trusted writers, researchers, and influencers are. Then invite these influencers to dine at your restaurant – no strings attached.
Don’t push them for a review, but rather provide them with a fantastic experience. For the price of a meal, they will be more inclined to discuss your firm on social media, allowing you to reach hundreds of targeted consumers.
#20. Reduce Alcohol Purchasing Costs
You’ll save money on item purchases, which may help you earn a higher profit from your beverage sales. As a result, shop in bulk and research the most cost-effective alternatives. You should ideally collaborate with more than one supplier to enable you to negotiate prices with them.
























